Hi, I’m Shellie. I’ve always loved skincare and makeup, but I noticed a problem: finding a foundation that actually adapts to your unique skin tone while feeling lightweight and nourishing was almost impossible. Most products either looked too dark, too pale, or just didn’t feel natural on the skin.

That’s why I created Kbeautyco—a K-beauty-inspired line designed to celebrate every individual’s natural beauty. Our color-changing foundation reacts to your skin’s pH and undertone, giving you a perfect, seamless match every time, while also caring for your skin with hydrating, skin-loving ingredients.

I started this brand because I wanted makeup that works with your skin, not against it. Something that’s effortless, flattering, and actually makes you feel confident and radiant—every single day.

At Kbeautyco, we believe beauty should be inclusive, innovative, and fun, and it all starts with creating products that truly understand your skin.

So click the button at the bottom of this page to see all our best-selling products. And if you’re not satisfied with them for any reason in the first 30 days, I’ll give you your money back. That’s how confident I am that they will change your life like they have mine.

P.S. We’re currently running a 50% off flash sale, so now is the best time to order if you want a pretty big discount. Join over 5,000 Aussies and buy from Kbeautyco today and experience the difference. All our products are backed by our 30-day risk-free trial, so shop today!